The Founders - Asha Gautam
Asha Gautam, established in 1998 is the brainchild of Asha which was born out of her love for Indian arts and crafts and her innate creativity. With limited resources, she launched a small collection which got an overwhelming response and the label embarked on its journey. In 2003, her son, Gautam Gupta joined her wagon and together they laid the foundation for a bespoke label that would redefine bridal luxury in the future. Meticulously working in wedding and occasion wear by developing new textures and textiles they earned themselves a strong foothold in the industry. The brand reflects a deep respect for Indian heritage and new age sensibilities.
Gautam Gupta, an alumnus of the prestigious National Institute Of Fashion Technology (NIFT), started his career in 2003 with his label Asha Gautam. Gautam started the Indian Couture label along with his mother. A philosopher, traveler, an avid reader, Gautam derives his inspiration from the history, heritage, architecture and culture. Over the years, Gautam has constantly been involved in exploring new techniques for weaves and textures, giving an edge to his collections. His passion for exploring the weaves and developing new textiles lead him to start two more labels over the next few years. One is called Autre by Gautam which is a Prêt label and the other one is GG by Asha Gautam which is in the Fusion wear space. Since the inception of his first label, Gautam has built a solid community of weavers and artisans, working with over 300 craftsmen spread across various clusters in India. He has been working with native textiles such as eri mulberry silk, munga georgette, banana mulberry silk, bamboo mulberry silk, and zari georgette to develop his collections.