The Founders - Asha Gautam

Asha Gupta

Asha Gautam, established in 1998 is the brainchild of Asha which was born out of her love for Indian arts and crafts and her innate creativity. With limited resources, she launched a small collection which got an overwhelming response and the label embarked on its journey. In 2003, her son, Gautam Gupta joined her wagon and together they laid the foundation for a bespoke label that would redefine bridal luxury in the future. Meticulously working in wedding and occasion wear by developing new textures and textiles they earned themselves a strong foothold in the industry. The brand reflects a deep respect for Indian heritage and new age sensibilities.

The label’s ethos revolves around marrying traditional weaves and modern aesthetics to maintain its relevance in the ever dynamic fashion industry. Gautam, an aluminous of NIFT, envisioned Asha Gautam to become the country’s leading occasion wear label and traveled to deep interiors of the country in order to diversify designs. He has been working with native textiles such as eri mulberry silk, munga georgette, banana mulberry silk, bamboo mulberry silk, zari georgette to develop his collections. Today their portfolio boasts of expertise in more than 25 crafts starting from weaves such as bandhani, Paithani, Patan patola, Kota doria, Kanjeevaram and Banarasi to rich embroideries such as Convent, Petit point, Cross stitch, Chikankari, Zardosi, Gota to crafts such as Batik, Kalamkari, Ajrakh. They merge multiple crafts in one design to make each one a masterpiece. Asha Gautam has designed for more than 10,000 families across the world in the last 22 years and his work has been featured in more than 100 media publications. Asha Gautam has been recognized as one of the top 10 handloom-based fashion labels in India and one of the top 3 for Banarasi weaves in the National capital region. It has garnered special recognition from Vogue and Fashion design council of India (FDCI) for its work on Paithani sarees. Asha Gautam was one of the 50 couture labels which got selected to be a part of the multi-city Blender’s Pride Fashion tour last year. The Economic times and Mongabay India did a special feature on Asha Gautam’s work in the field of recycling and upcycling fashion “We aim to make Asha Gautam a unique label that presents traditional Indian crafts in a modern light and make them relevant for the entire family from the grandmother to the granddaughter. We believe in our crafts and we try to blend many of them together to create one-of-a-kind collections. We want to position Asha Gautam as a modern heritage label crafting heirloom pieces. ” Says Gautam. He is a member of Fashion design council of India and works with the Ministry of textiles towards reviving the dying crafts.

Gautam Gupta

Gautam Gupta, an alumnus of the prestigious National Institute Of Fashion Technology (NIFT), started his career in 2003 with his label Asha Gautam. Gautam started the Indian Couture label along with his mother. A philosopher, traveler, an avid reader, Gautam derives his inspiration from the history, heritage, architecture and culture. Over the years, Gautam has constantly been involved in exploring new techniques for weaves and textures, giving an edge to his collections. His passion for exploring the weaves and developing new textiles lead him to start two more labels over the next few years. One is called Autre by Gautam which is a Prêt label and the other one is GG by Asha Gautam which is in the Fusion wear space. Since the inception of his first label, Gautam has built a solid community of weavers and artisans, working with over 300 craftsmen spread across various clusters in India. He has been working with native textiles such as eri mulberry silk, munga georgette, banana mulberry silk, bamboo mulberry silk, and zari georgette to develop his collections.

Traveling and working with artisans from Paithan, Bhuj, Patan, Pochampally, Kaithun and Varanasi among other craft clusters, the designer continuously works towards the revival of vintage textiles techniques while strengthening the brand’s ethos built around ancient crafts of India. He feels it’s a blessing to be born in India as a designer because India has an unparalleled diversity in crafts. His vision is to make Indian crafts relevant in the global fashion scene. To this effect, a sustainable range made keeping in mind the global audience is already in the pipeline. His label has designed for more than 10,000 families across the world in the last 22 years and his work has been featured in more than 100 media publications. His articles have made it to the columns of many national dailies and magazines. His work has been covered on NDTV good times, CNBC, Tata Sky, Zee News, Aaj Tak and 92.7 FM. His brand, Asha Gautam, has been recognized as one of the top 10 handloom-based fashion labels in India and one of the top 3 for Banarasi weaves in the National capital region. It has garnered special recognition by Vogue and Fashion design council of India (FDCI) for its work on Paithani sarees. Asha Gautam was one of the 50 couture labels which got selected to be a part of the multi-city Blender’s Pride Fashion tour last year. The Economic times and Mongabay India did a special feature on his work in the field of recycling and up cycling fashion. He is a 6-year-old member of the esteemed Fashion Design Council of India. Owing to his contribution in reviving traditional crafts, he has also been associated with the Ministry of textile in Design development and marketing of handlooms developed in Cholapur cluster in Varanasi. He has been invited to preside over as an industry expert at several talks organized by various organizations such as Pearl Academy, Amity University, GKFTI, GRIHA summit. Many celebrities including Vidya Balan,Kalki Koechlin, Sonal chauhan, Prachi desai, AmyJackson, Hina khan, Lakshmi Manchu, Pavleen gujral, Munmun data, Sukhmani lamba, Surina Jaidka (Miss Intercontinental India), Ms Shereen bhan (Managing editor-CNBC TV 18) have have been seen sporting the outfits from hisdesign house. Gautam’s values reflect in his brand’s functioning. Traditional crafts, conscious community, sustainability and quality are at the core of his Labels’ ideology. He is playing a crucial role in bringing traditional textiles to the mainstream one collection at a time.