In the age of ultra-modernity, there is little that remains unchanging. Still, there is one sacred pillar still standing in the world of Indian bridal fashion, the colour red. A hero on its own, red reigns supreme in the bridal cinematic universe. And while modern times may have called for modern solutions, with whites and pastels making worthy counterarguments, nothing has shaken red from its mighty pedestal. And for us at Asha Gautam, who hold the classics in our hearts, the colour won over, not only us but our brides. Before the advent of our new collection, we sat down with many brides, asking the all important question- what is the colour you’re looking for in bridal collections? And to no one’s surprise, red was consistently chosen. After collecting the answers, came the time for reflection. Red is a colour that often transcends the boundaries of colour and pigment. It’s an emotion, an icon, a symbol of something bigger, of beauty, power, and vitality and of course, love. It has a history that winds its way back to the age of the gods, where it often represented Goddess Durga and Planet Mars, which in Hindu astrology is often tied to the concept of marriage and unions. And even looking past its rich history, it’s a colour that moves the spirit, with its raw allure. It’s both modern and traditional, both playful and spiritual, all-encompassing and always beautiful. And perhaps, it is this that makes it such a hit amongst the brides.

And while debates abound about the over usage of red the lack of uniqueness, modern fashion has gone far beyond the old age red lehenga. Modern brides can choose from the entire spectrum of red, from the bright red of apples, to the sultry red of lipsticks, each has a story to tell, bringing about the personality of its wearer. The secret of these individual reds is a lengthy process of dyeing and re-dyeing to arrive at the ‘mera wala red’, that every bride is looking for. And of course, then there is the style. Going beyond the surface it is the styling, the cuts and designs that create a masterpiece you simply can’t take your eyes off. Mixing and matching these silhouettes, the modern bride has khakas and embroideries and dupatta styles and so much more to choose from.

And then as we go deeper into the heart of the lehenga, there is the interplay of fabric and embroideries. When you think of a red-pink bandhani dupatta worn over red lehenga embroidered with dori-moti, it’s a piece of art that won’t leave the imagination. With the use of 3D embroidery, and a play of motifs, the bride can quite literally bring her dream to life and to top it all off; it’s in the colour of passion- Red! And after all, if there’s any other colour in your heart as a bride, the Indian wedding provides ample occasions to play around with what you desire. Why us at Asha Gautam are such diehard fans of red is because of our love for all things that stand the test of time. Just like red itself, we too want to bring attires that last forever. And while the bridal lehenga may just be the lease worn ensemble, out of any, we want to give it the best chance. And we believe red gives us that opportunity, to create an heirloom, a treasure and a piece of heritage in cultural of Indian Wedding Fashion