Concept

“Age old textiles will be rare in times to come. Preserve it. Cherish it.”

With the above momentous phase we have come up with the idea of Asha Gautam Masterpiece. These pieces are made of techniques which require high degree of skills, perseverance and detailing. Each piece take months in making and this is why we are calling it a MASTERPIECE. As designers we lust these craft and we want these skills to be sustained and passed on to next generation. India is the ONLY country in the world that still has these skills and craft and as designers; we want to make an impact by focusing on it exclusively. Lastly we will be working on other crafts as well but as per now our focus is on three crafts:

1) Banarasi  2) Paithani  3) Bandhani

This collection has been inspired from nature and its surroundings and this is why lot of elements like flowers, trees, peacocks, birds are seen. Some designs revolve around folk art reminiscing of vintage charm. Lot of new weaving process and techniques have been applied to make the collection relevant for today.

Highly twisted silk yarns are used with zari to make the saree more drape friendly and even linen is woven in a different manner to make it more conducive for lehengas. Patola art is used to weave saree in Banaras and then bandhan is done to create something exceptional. Colour story goes from radiant shades Aurora red, bottle green, Dandelion yellow, Geranium pink to pastels such as Hemlock green, Opal green to mint.

This collection will make a textile connoisseur proud, textile enthusiast
happy, saree lover excited, craftsman emotional.

Meet The Founders

Gautam Gupta

Gautam Gupta , an alumunus from NIFT joined his mother Asha Gupta in 2003 who injected fresh energy in to the brand’s classic oeuvre. Over the years, Gautam has constantly been involved in exploring new techniques for weaves and textures, giving an edge to the collection. Ideas such as yarns merging from different clusters to use of unique materials for embroideries are his entire brainchild.

His work shows his passion for Indian tradition wear. Gautam works with their team at micro level to make their brides beautiful. His love for weaving and developing new textiles which makes Asha Gautam a much sought after label. Working with Ministry of textile in Design development and marketing of Varanasi Cluster.

As per Gautam the Indian bridal wear and fusion wear can be created by handloom with little smart modification which will give handloom an all new definition and look.

Asha Gupta

Asha Gautam, established in 1998 by Asha began just out of her inborn creativity style and love towards Indian arts and crafts. With limited resources she launched a small collection which got an overwhelming response and the label embarked on its journey. From then there was no looking back as the brand went from strength to strength. She went onto add lehengas to the beautiful range of sarees within 2 years of work.

Asha Gupta has been recognized for her customized Bridal Couture and Wedding Wear. Her dedication to reviving traditional crafts helped the brand find its place in the Indian Fashion Industry. She has earned the love of over 6000 brides and their families who are a steady and continuously growing clientele for the label.

Collections

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