The Journey

The Journey 2018-01-20T05:42:18+00:00

The Journey

 

Asha Gautam, established in 1998 by Asha began just out of her inborn creativity and love towards Indian arts and crafts. With limited resources she launched a small collection which got an overwhelming response and the label embarked on its journey. From then there was no looking back as the brand went from strength to strength. She went onto add lehengas to the beautiful range of sarees within 2 years of work. 

Earlier known as Vinayak Couture, the collection is an amalgam of heirloom pieces and ethnic party wear for those who want to embrace “Indian” with pride in style. The beautiful wears mesmerize the senses and add to your persona in any special do you wish to grace. The vibrant colors, handloom textiles, luxury arts and craft, majestic styles, flawless tailoring, and detailing is the label’s quintessence.

You can find bridal lehengas, saris with interesting bodices, fusion wear, trendy kurtas and much more under the label. Combining a vibrant array of handloom weaves, textiles and intricate embroideries, each piece carries a story of its own, spelling true luxury.The designer duo of Asha and Gautam complement each other’s sensibilities, merging the classic with the contemporary, appealing to women of all age groups.

The brand reflects a deep respect for Indian heritage, while incorporating new age designs. The traditional weaves lend grace and elegance, while the modern touch, makes it ever more relevant.

Their work has not only helped keep alive traditional art forms, but have constantly brought them back in the spotlight by developing them to meet present trends. While a lot of fashion houses, diverged into the heart of India for inspiration, AshaGautam has based their foundation on the age old rich weaving traditions that they have been working with from the very start. Their team includes rare craftsmen working in various clusters across the country for more than a decade which makes them a unique label.