Asha Gautam, established in 1998 by Asha began just out of her inborn creativity and love towards Indian arts and crafts. With limited resources she launched a small collection which got an overwhelming response and the label embarked on its journey. From then there was no looking back as the brand went from strength to strength. She went onto add lehengas to the beautiful range of sarees within 2 years of work.
Asha Gupta has been recognized for her customized Bridal Couture and Wedding Wear. Her dedication to reviving traditional crafts helped the brand find its place in the Indian Fashion Industry. She has earned the love of over 6000 brides and their families who are a steady and continuously growing clientele for the label.
Gautam Gupta , an alumunus from NIFT joined his mother Asha Gupta in 2003 who injected fresh energy in to the brand’s classic oeuvre. Over the years, Gautam has constantly been involved in exploring new techniques for weaves and textures, giving an edge to the collection. Ideas such as yarns merging from different clusters to use of unique materials for embroideries are his entire brainchild.
His work shows his passion for Indian tradition wear. Gautam works with their team at micro level to make their brides beautiful. His love for weaving and developing new textiles which makes Asha Gautam a much sought after label.
As per Gautam the Indian bridal wear and fusion wear can be created by handloom with little smart modification which will give handloom an all new definition and look.